Meredith Golden has spent more than 10, hours on online dating apps, helping her clients navigate the digital romance market to build the perfect profile and connect with the Meredith Golden successfully set up friends with future spouses for decades. A former psychotherapist, Golden now consults with online dating hopefuls, coaching them on every aspect of digital matchmaking. She says her approach to online dating is a marketing science that can be consistently optimized and targeted. Download this podcast.
Where the Free Market Fails: Online Dating
Online Dating: The Virtues and Downsides | Pew Research Center
When the author began working at Match, in the mids, online dating often required monthly fees and endless patience. It was mostly done by middle-aged people sitting at PCs who scrolled through profiles and waited for responses. Since then, significant industrywide shifts in technology and business models have completely changed how people use Match products. The transformation that has taken place at Match Group since I first began working here, 12 years ago, is incredible to contemplate.
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While most early dating websites operated as simple platforms where users could freely browse and contact members, newer sites have made matchmaking technology an important value proposition. But are the lovelorn better served for it? It is therefore unclear whether profit-maximizing sites would strive for the most effective matchmaking technology, or deprioritize innovation.