Internet dating has certainly taken a new technological turn and is migrating from desktop to smartphone. They exploit the location tracking, the frictionless snap-and-send of smartphone photography and the always-on bantering of messaging software to create a less formal experience than web-based sites. Ease of use, slick design — often more like a game than just a useful tool — these apps provide not just a connective launch pad but a source of entertainment for their users. And unlike dating sites, most of these apps are free though how their business models work is still rather vague. These apps are obviously popular: based on the number of users logging in and swiping their evenings away Tinder alone has reported 75 million matches but I have to wonder, is app dating becoming more of a game in itself, desensitising us from the real experience, or is it the key to successfully finding a match?
d3js.info Online Dating Site & Mobile Apps – Where Singles Click®
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