About 10 years ago, online dating was regarded as the last best chance at romance for the otherwise hopeless. It was something to be ashamed of, and something that meant that you had exhausted all other avenues for finding love. But today, online dating has become the second most popular way for couples to meet, eclipsed only by meeting through mutual acquaintances. So how, and more importantly, why did online dating become not only socially acceptable, but the preferred way of meeting new people?
How to be better at online dating, according to psychology
Online dating research shows Cupid's arrow is turning digital -- ScienceDaily
Online dating has not only shed its stigma, it has surpassed all forms of matchmaking in the United States other than meeting through friends, according to a new analysis of research on the burgeoning relationship industry. The digital revolution in romance is a boon to lonely-hearters, providing greater and more convenient access to potential partners, reports the team of psychological scientists who prepared the review. But the industry's claims to offering a "science-based" approach with sophisticated algorithm-based matching have not been substantiated by independent researchers and, therefore, "should be given little credence," they conclude. Behavioral economics has shown that the dating market for singles in Western society is grossly inefficient, especially once individuals exit high school or college, he explains. But online love has its pitfalls, Reis cautions.
Modern Day Dating In The Digital Era: Online Dating
Resident researchers with Match. Kate Taylor, a "resident relationship expert" at the company, told the outlet that this is "the time of year when we vow to eat more healthily, exercise more frequently and budget better. She continued, "As the Christmas festivities calm down and we re-evaluate our lives, it's little wonder that looking for a partner will top the list of New Year priorities for many single people. If you make sure you're online during the busiest time of the whole year you'll have an even better chance of meeting someone special.
Professor Reis studies the nature and impact of the relationship context of human behavior. He is broadly interested in the processes that regulate behavior, thought, and affect in close relationships, as well as the impact of these processes on various outcomes, notably including health and psychological well-being. Much of his research is based on daily event recording, in which research participants keep detailed records of their on-going social activity, which are then used to examine interesting questions with precise data.